The most expensive words in advertising are “I think it is working.” Without tracking, you are guessing — and guessing does not scale.
The two numbers that matter
- Cost per lead (CPL) — how much you pay for each inquiry.
- Return on ad spend (ROAS) — revenue generated for every taka spent.
Everything else is a distraction until these two are clean and trustworthy.
Build the tracking foundation
- Install the Meta pixel and the Conversions API for reliable, iOS-proof data.
- Define your conversion events (lead, booking, purchase).
- Connect a simple CRM or spreadsheet so you can see which leads become customers.
- Report weekly, not monthly — small problems are cheap to fix early.
Then scale with confidence
Once CPL and ROAS are visible, scaling is simple: shift budget toward the winning angles, prune the losers, and refresh creative before fatigue sets in. Tracking turns advertising from a gamble into a system.
